For the Horn of Africa Foundation (HOAF) , we developed a modern, user-friendly, and engaging website that reflects the organization’s mission and identity. HOAF is a foundation by and for refugees from the Horn of Africa, active both in the Netherlands and in East African countries. The organization runs projects in education, water, and healthcare.
The website brings these diverse activities together in an accessible way and provides a powerful digital platform for communication, collaboration, and impact.
Goal and Vision
The website of HOAF is designed to clearly showcase what the foundation stands for: community strength, solidarity, and improving lives, both locally and internationally. The goal was to create an online environment that:
- Is transparent and informative for visitors, donors, and partners
- Is accessible and inspiring for the community and stakeholders
- Conveys a sense of reliability and professionalism to governments and funding organizations
Design and Visual Identity
The website’s visual style is clear, friendly, and professional. Colors and imagery were carefully chosen to respect the cultural background of the target audience while conveying trust and openness.
- Clear navigation that guides visitors quickly to information about projects, activities, and contact details
- Responsive design that works seamlessly on desktop, tablet, and mobile
- Multicultural appearance, with photos and visual elements highlighting the connection between the Netherlands and the Horn of Africa
Structure and Content
The website is structured around the foundation’s core areas:
- About HOAF:The story of the foundation, originating from the community itself
- Activities in the Netherlands:Training, awareness programs, cultural events, and support for newcomers.
- Projects in Africa: Initiatieven op het gebied van onderwijs, water en gezondheidszorg
- News & Updates:Reports, photos, and progress of ongoing projects.
- Contact & Collaboration:Opportunities for volunteers, partnerships, and donations
Content is written in clear and accessible language, ensuring it reaches a wide audience, including people with a migration background.
Features
The site includes various user-friendly features, such as:
- News and blog section for current updates
- Donation button or integration with a payment system (if applicable)
- Contact forms for volunteers, collaborations, or general inquiries
- Downloadable documents, such as annual reports or project descriptions
Result
With this website, HOAF now has a professional and representative digital platform that showcases the impact a community can have both locally and globally. The site helps strengthen the foundation’s reputation, facilitates communication with stakeholders, and supports fundraising and community building.
It is a platform that grows alongside the ambitions of HOAF and the community it serves.
