Goal and Vision
Al Rashed Furniture wanted an online store that is more than just a digital catalog. The brief was clear: create a digital environment that reflects the elegance, quality, and craftsmanship of our furniture collections, while guiding customers seamlessly from inspiration to purchase.
Before the design and development process began, we conducted extensive research into the needs, expectations, and purchasing behavior of our customers. This research formed the foundation for every design decision, from the navigation structure to product presentation, ensuring that the webshop aligns seamlessly with what our customers truly need.
The webshop needed to be not only visually appealing but also practical, with ease of use, reliability, and direct access to current stock and secure payment options.
Design and Visual Identity
The webshop exudes luxury, comfort, and timeless design. Warm tones, natural textures, and stylish typography create a refined digital experience that aligns with the identity of Al Rashed Furniture.
- Warm, natural color palettes inspired by wood, fabric, and leather
- Large product photos highlighting detail and craftsmanship
- Responsive design that adapts seamlessly to any screen, from smartphone to desktop
- Clear, intuitive navigation allowing visitors to easily find their favorite furniture pieces
Features
The webshop of Al Rashed Furniture was developed with a focus on usability and efficiency, and includes all modern features that customers expect from a professional furniture store:
- Real time inventory system showing which products are immediately available
- Secure payment system with multiple payment options (iDEAL, credit card, PayPal, and more)
- Product overview with filters by category, material, and style
- Contact and service page with opening hours, directions, and customer support
- SEO-optimized platform for maximum online visibility
- Multilingual support (Dutch, English, Arabic)
Experience and brand story
The webshop tells the story of Al Rashed Furniture — a brand that stands for craftsmanship, quality, and personal service. Each piece of furniture is carefully selected and designed to bring warmth and elegance into the home.
Visitors experience the same welcoming atmosphere online as in our physical showroom in Rotterdam, where they can see the collection in person and receive personalized advice.
Result
The new webshop of Al Rashed Furniture offers a perfect balance between beauty and functionality. The platform strengthens the brand, expands its reach, and ensures a seamless shopping experience, both online and in the showroom. Thanks to the integrated inventory system, secure payment system, and customer-focused design, visitors can complete their interior with confidence and ease.
